No more geoblocking, shop online anywhere within the EU

Ever experienced the problem of geoblocking when ordering from abroad? Those days are over!

From Monday, December 3, geoblocking within the EU is strictly prohibited, so the online shopping experience of European citizens changes substantially.

Geoblocking, the unduly blocking of those not residing in the country of the seller or using a foreign bank card, is now a thing of the past.

Discouraged by the practice to exploit one country’s greater purchasing power over the other, only 19% of European consumers shopped online on the sites of another member country - but this is about to change soon.

No more trying to make your purchase from France on a British website, and being blocked or sent back to a French portal. No more trying to make an order and having to give up because there is no delivery where you live.

According to a survey by the European Commission, 63% of the portals within the EU provided for limitations that in one way or another dissuaded the user from buying in a country other than their own, which is about to change now.

“We want a Europe without barriers, and this also means eliminating obstacles to online purchases”, the press release by EU points out. This step is a fast reaction to the ever-growing e-commerce market.

Screenist is a tool helping sellers - from small businesses to giants - utilize the shopping power of the entire world, without borders or boundaries. Be a part of the experience, join us on our blog and Telegram-channel, and sign up for the Screenist newsletter.

 


E-commerce breaks loose - 15%+ and counting

Even fresh groceries are catching up when it comes to e-commerce

According to the latest Nielsen Connected Commerce Report - looking at the global consumers’ online purchasing habits - published in November 2018, 95% of those who have access to the internet have made a purchase online, up 1% vs 2017 and up 2% from 2016.

Seems like the entry-category for the first time online shoppers is travel, fashion and books, and if their familiarization, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care, and baby products. However, if they turn into experienced online shoppers, they tend to move on to packaged and fresh grocery categories, which obviously requires a high trust-level.

The report also revealed 26% of digital consumers purchased fresh groceries online, an increase of 15% between 2016 and 2018, which is contributing to overall fast-moving consumer goods (FMCG) e-commerce growth, which Nielsen estimates increased by around US$70 billion globally in the past two years.

And what would encourage even more customers to make their purchases online? Almost half (49%) of them said that a money back guarantee for products not matching what was ordered would encourage them to buy online. A further 45% of consumers are enticed by same day product replacement service for products not available, while 44% are looking for free delivery services for purchases above a minimum spend.

Right now fashion, travel and book account for the largest proportion of online transactions (61%, 59% and 49% of consumers, respectively, purchased within the category), but restaurant deliveries (33%), packaged groceries (up 3 points to 30%) and fresh groceries (up 2 points to 26%) are catching up soon.

Join this ever-expanding world of e-commerce with Screenist, match your webshop with a wide range of products on screen, reach thousands of potential consumers in the form of subtle product placements, available even for small businesses. Reach out to new markets all over the world and make an extra profit with the help of the perfectly transparent blockchain technology in the background.

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What choices do women make when shopping online?

More women shop online than men - photo: pixabay.com

Now that the Christmas-shopping season is right around the corner it is time to talk about online shopping. Specifically about how do we get shopping done, and what about women when it comes to virtual solutions? Knowing that as a part of the (often invisible) emotional labor, it’s usually women who get to the majority of the holiday shopping done.

Women are more keen on online shopping than men

We tend to believe that women are more into shopping in bigger malls, while men prefer to linger over their PC - perhaps the mobile - to get stuff done as soon as possible. According to a recent survey by market research company Nielsen, 72 percent of women admitted to having shopped online within the last 30 days, compared with 68 percent of men. What is more, women tend to be more interested in e-mail marketing, too: 14 percent has made a purchase via a link found in an email, while only 8 percent of the male population has done the same.

via GIPHY

They are fond of special offers and bargains

We are not particularly surprised if a mom of four hunts for all the greatest bargains and take a tour around town to find them, but it seems like all women - regardless of educational background, social class or financial situation - adore special offers: 71 percent of them admitted that their latest purchase was a special offer-buy. Female products are therefore particularly attractive if paired with a special offer - and that is true even if the can shop it online.

Yes, they gladly buy tech-items, too

Even though the average British woman spends around three times as much money on clothes over the course of their lifetime than men, the stereotype about women piling up shoes is probably false: male British shoppers are taking the lead nowadays on the purchase of shoes. Women, on the other hand are top tech-customers: 88 percent of them have purchased some kind of tech-related item during the past one year. Mostly it’s a mobile or a tablet, actually.

via GIPHY

They love apps

Talking about the mobile, it’s important to add that women are downloading 40 percent more mobile applications than men. Nevertheless, men are at the forefront when it comes to in-app spending and mobile games. It might come as a surprise for many that men are the major installers of shopping apps by various retail stores (18 vs. 14 percent),  even though the difference is getting smaller and smaller every year.

Women are more active on Facebook and Instagram

Reddit, Google+ and LinkedIn are mainly the playground of men (they are not only present in greatest numbers but also tend to be more active), whereas Pinterest, Twitter, Instagram and Facebook are dominated by women (the latter has 52 percent of female and 48 percent of male users, at least according to a survey by Statista from January 2018). Seems like women believe that interaction with the brand is particularly important on social media: 55 percent of them prefer to buy a brand they have been in personal touch with on Facebook or elsewhere, Nielsen says.   

via GIPHY

Screenist and women

Considering that Screenist enables impulse buying by instantly linking the product with a webshop, we need to talk about an entirely new aspect of the consumer attitude. When it comes to women’s shopping during the Christmas-season, impulse buying does not mean (at least not in the first place) that they just obtain anything and everything they can get their hands on, but it’s more about a long list running on a subconscious level with all the names of their loved ones, which activates when they see certain products: “yeah, this is the scarf my brother needs” or “my son would just adore this console”.  Female consumers do not only play a significant role in e-commerce throughout the holiday season though, but it’s important to build a conscious strategy on their preferences and needs throughout the entire year.

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Online shopping is huge: e-commerce and m-commerce in numbers

Online shopping: How big can it still get?
Online shopping: How big can it still get? photo: pixabay.com

The e-commerce market is huge, and there still is a lot of potential in it. Seems like the growth of smartphones and internet penetration drive the expansion of the m-commerce market, as well. But how big is it right now, and how much bigger can it still get?

According to business intelligence portal Statista, e-commerce sales worldwide amounted to 2.3 trillion US dollars in 2017, and e-retail revenues are expected to grow to 4.88 trillion US dollars by 2021. It’s hard to even picture it, but the top 3 online stores' revenue amounted to almost 100 billion US dollars in 2017, meaning that online shopping - with impulse purchases on the rise - is one of the most popular online activities in the world.

Good old PCs are still the most popular device for making your orders, but mobile devices, especially smartphones, are quickly catching up. According to New York-based market research company Mordor Intelligence, the global m-commerce market is expected to reach a 24.41 percent growth within the next five years. However, the market is huge already: worldwide mobile commerce revenues amounted to 96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019, a survey by Statista points out.

It’s obvious that each business needs to have an online store to reach its full potential these days: why rely on a small market when the entire world can turn into your webshop? With its smart bidding system, Screenist helps even small businesses reach as many potential customers as they have never dreamed of, and it doesn’t even cost a fortune.

Open your mind to a world of endless possibilities with Screenist, sign up for the company’s newsletter, and join the team in the Telegram-group “Hello Screenist”.


How do you buy from any screen?

Have you ever found yourself on a ridiculous search for that top or accessory you just saw on a tv show or in that movie you just watched, and couldn’t find it? Frustrated you ask yourself “what’s the point of product placement if you can’t easily buy it?”

Screenist gives us all the long awaited answer to this question. Functioning like a virtual “Buy this product now” button on the video you’re watching, it adds a vivid marketplace to any screen.

It is the missing link between media and e-commerce.
How does it work you say?
Easy, with just a tap of a button you can learn more about the product and even order it online, right then and there!

The Screenist application offers you products of interest either within your preferred online video content or even by simply holding your phone in front of an offline screen. YES, ANY SCREEN.

You then see the list of relevant products in real-time. You get product information at the push of a button, while purchasing takes an extra push. Then, you’re redirected to the product’s online store.

It’s so simple. No need to even stop or leave the video.

But Screenist is not simply an application. It is also an algorithm and a related database that can identify and match scenes in media content with products in that exact scene. It is able to recognize media and offer related products anytime, anywhere, on any device, without needing any additional information or any other data.

The Screenist algorithm and database are programmed into the blockchain providing access for virtually anyone on the planet. It uses smart contracts to make sure that any user from the biggest brands to any private person can use, contribute to and benefit from it in a so far unprecedentedly efficient way.

Screenist – made possible by blockchain technology – is a completely new approach of how people can buy and sell using media content.

So for all you impulse shoppers, get your wallets ready because we’ll be up and running soon! Follow and stay with us while we grow!