Brands have obviously also discovered for themselves the social media platforms present in the lives of all of us.
Brands are using social platforms like YouTube, Facebook, Twitter, and Instagram for product placement as well. YouTubers with millions of followers will happily wear branded clothing or use branded items to spread the word about that product to their fanbases. TV shows and movies will also tap “social influencers” to grab this audience through a different medium than TV and movies.
Overall, product placement it here to stay. It adds realism to a show or movie when it’s done well because we use these products daily. But it can also be detrimental to the suspension of disbelief with films when it’s too obvious.
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