A conservative investor? Still interested in Screenist!

Even the most conservative fields opening up for Screenist

Jason King about the future of blockchain-based software

If you need a proof that blockchain-based Screenist is a perfect fit for a giant, ever-changing market, just take a look at one of the world’s largest and most exclusive gatherings Ritossa, where even the most conservative investors are opening up for the new possibilities of the technology, and with that, the application as well.

Jason King in Budapest, athe headquarter of Screenist right after the event

The Ritossa Family Office Investment Summit in Dubai (2-4th March this year) is a huge event with an attendance of family office wealth and representatives of over 4 trillion dollar in wealth. Jason King Co-Creator of Flashcoin and managing partner at CGS Group was there to represent Screenist, so we asked his opinion about the latest trends within the field, and the potentials of Screenist in the market.

“Family offices are still very conservative when it comes to crypto, yet an exciting vibe is to be seen among the participants in the new emerging asset class. Especially the newer, 2nd generation family offices are striving to explore these new opportunities, but more traditional ones are beginning to open up, too. Just think about it for a second: the main focus of the event was the next generation of finance, how the future of the capital investments are looking, and still... even in this very traditional, conservative environment a huge overwhelming proportion of blockchain and crypto topic was definitely the subject”, Jason (who himself is a serial cryptocurrency and blockchain technology investor) says.

The summit is mainly a networking event with a number of hot panel discussions and presentations, and it's great news for blockchain enthusiasts that Bitcoin Titan and VC giant Tim Draper also attended the event, and gave great talks and a presentation with an overwhelming interest. “Well, it's a big thing if he comes to such a conservative event. He is very passionate about bitcoin, targeting next generation shopping”, King concludes.

“It’s a 100 billion dollar industry, and Screenist is perfectly positioned to capture the oncoming demand. At Ritossa, I met family offices investing in very traditional, conservative areas, some of them in 80 different industries, with an incredibly diverse portfolio.

Panel discussions were popular at Ritossa this year

They are perfectly aware of the changes in the retail world: giants like Victoria's Secret are shutting down their physical stores, a great number of brands are reducing physical footprint and are looking for other resources. Everybody knows that people hate ads, no wonder there is a huge interest in cutting-edge technology like artificial intelligence and big data, with blockchain offering very valuable data to give insights to vendors. Screenist is a good position and good fit for a large existing ecosystem of shopping, mainly attractive to investors looking to dominate and influence a large market scope”.

Family offices have an entirely different risk-taking appetite than what we are used to elsewhere, they need to feel safe about their investment. They are just exploring new opportunities after months of being reluctant to even look at them (due to unfavourable market conditions in the region), and  the scene is only getting better when the industry is proving itself that its worth investing in.

“The point is that Screenist is at the right end of the spectrum, with a huge, ever-growing demand from various fields of businesses. We just need time to address big technological players as well, and wait for international investors from all fields” - said Jason King.


Screenist: we're in Dubai now!

Shortly after the Budapest Blockchain summit, the team of Screenist is just getting ready for a blockchain summit in Dubai so that we can meet those involved in the crypto hedge fund business here. So far, a good number of crypto investors expressed their interest in Screenist, precisely because the product is not only viable within the crypto world but also in general.

Feel free to follow us on Telegram, and stay tuned, we're catching up from Dubai pretty soon!


Screenist: The (R)evolution of Product Placement

Admit it. We all hate ads, right? We bump into one on tv, and leave the room right away and grab a beer. True. Most of us are “banner-blind” when browsing the net, and we even skip the 30-second spots before videos, if those are not banned altogether. But then what’s the proper way to approach the average consumer, and make them even grateful for the chance of learning about a new product? The key lies in product placement - something that is already so much more than what it used to be.

Let’s just take a look at the history of Product Placement. It’s not a 20th-century idea, and it’s not even linked to motion picture: when Jules Verne published the novel Around the World in Eighty Days in 1873, shipping companies were lobbying to be mentioned in the story, whereas the first Hollywood-movie with a Hershey-bar was Wings in 1927.

In the beginning, during the era of silent movies in the 1920s, the logos of certain products or later the products themselves appeared in the background solely to make the story more realistic, to make spectators believe that whatever they see on the screen is true. “This whole thing is happening right here, right now, and she is using the exact same washing gel you do” - this was the message these flashes sent. This was the era of passive product placements with not much of a business-mind behind the logos and the products in the background.

It didn’t take too long to notice that drinks and cigarettes linked to Hollywood-stars are the most attractive items for spectators, and those few-second-long flashes definitely shape consumer attitude a great deal. By the beginning of the 60’s, a complete industry was built around product placement. First the aim was simply to enhance brand recognition by showing the item as often as possible, but the next step was already about the conscious integration of the product into the storyline: the item is an integral part of the script at this stage, it can even be the essence of character, like Omega watches in James Bond-movies, or a bottle of Tuborg in our Danish comedy Olsen-band.

Product placement in films, source: YouTube

 

By the beginning of the 2000’s, it became clear that not only the product but the brand could also be integrated into the story, which led to a number of hilarious scenes as it’s obvious that this type of image building does not always sit well with the artistic concept. Movies like The Internship, celebrating the corporate culture of Google received plenty of rotten tomatoes, whereas Red Bull’s famous Project Stratos was a huge success. Nowadays an agency behind a top-notch production is pleased if the production team and the brand manage to co-operate in such a way that the brand and the product linked to the brand is woven into the storyline in a creative way, while the spectator-consumer is happy to get high-quality, value-driven, exciting content. Something they have a great time watching, reading, something they can relate to.

We are talking a huge market: in the US, companies spend 67 billion dollars on advertisement every year. According to a survey by PQ Media, the product placement-market grew by 13.7 percent in 2017. These numbers are expanding rapidly: in 2012, companies spent 4.75 billion dollars on product placement, while this number is expected to reach 11.44 billion by 2019.

And what about efficiency? A 2017 survey interviewed Americans only to find out that 77 percent of them know what product placement is, and 80 percent of those asked are influenced by it in one way or the other.

Sounds good, right? The only problem is that the highest level of product placement - as that’s what we are talking about here - is only available for the lucky few: you need a professional sales-team, a creative team, and tons of money to make it work. No wonder that only some 3 percent of YouTube-vloggers make decent money in the 4 or even 5 figure range: content creators on a budget have no chance to work with a team of this caliber, thus they obviously make less money as a result.

 

At least that’s how it used to be: Screenist makes high quality, premium product placement available for basically anybody.

The cool thing about Screenist is not just the fact that it transforms a viewer into a consumer, offering them the gift of impulse-purchases in the online world where it was previously an unknown concept, but it also opens new gates for advertisers: information based on big data show them the best conversion, and the video ads bidding system based on blockchain takes the consumer to the webshop offering the most for the given product placement.

This revolutionary change previously unknown to the world of advertisement not only has the chance to make product placement more cost-efficient but thanks to the better conversion, may also reach a wider audience. This way, it's easy to introduce a given product even to YouTube or Instagram users - and all they need to do is click to purchase the object of their dreams, even as an impulse.

The Screenist blockchain technology transforms the way people buy and sell

This is how an idea - merely serving to make the content appear more realistic - turns into the world's coolest online store… and perhaps the best part is that it's available for anyone, and you don't even need billions of dollars for that.