Artificial intelligence analyzes movie trailers to maximize profit

Film Studio 20th Century Fox is analyzing its trailers to predict what sort of audience a movie would potentially attract. This way producers have an idea of what type of movies they should make, and advertisers can find the most suitable target groups, too.

The new system developed by Fox is examining each trailer frame by frame, then adds labels to each object and event, only to compare this to data generated for other trailers. Based on these labels, it’s easy to predict what type of audience a certain set of label would attract by utilising artificial intelligence .

Seems like film studios prefer to be in full control of the effect of the content they make, and now they have all the necessary tools for it. However, this is also an important piece of information for advertisers, who need to know what kind of movies their potential customers enjoy, and what are the key scenes they like.

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