Screenist is one of the first companies aiming to utilize the opportunities in the tokenization of the online advertising segment. Screenist is powered by a unique Blockchain algorithm and a database, using smart contracts linking media and e-commerce. 

Such a complex, fast-moving system, with revenues from all over the world (not just for tagging, but also for ongoing bids and purchases), would be impossible to be managed within a traditional financial framework. Neither the dollar, the euro nor any other currency is suitable for microtransactions since it would not be worth maintaining the system due to the high banking charges.  

This is where a sustainable ecosystem between taggers, advertisers and product owners comes into play. A system that is maintained just by those who hold a stake at it, without central control, and which, of course, would not operate without the perfectly reliable and transparent system of blockchain. 

Timing is everything

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