Yes, we do it! Screenist among major names on the map of Blockchain Landscape Hungary

Deloitte, PWC, KPMG, Inlock, ELTE, Screenist… how do these names end up on the same page? Well, they are all part of the 1st Blockchain Landcape of Hungary, created by the Blockchain Hungary Association. Covering most of the blockchain topics, the landscape is basically composed of three main groups: implementation, service and knowledge sharing. 


As a dynamically growing startup, Screenist is obviously a part of the first category, implementation, with the major focus on developments, crypto trading, crypto miners, startup and research sites that can lay the foundations for future projects.

As we  have pointed out many times before, Screenist is a tool to help you buy any product you see on the screen immediately, without encountering a number of annoying ads or having to open a new app. Basically, it’s the coolest online shopping platform in the world, a sustainable ecosystem between taggers, advertisers and product owners. A system that is maintained just by those who hold a stake at it, without central control, and which, of course, would not operate without the perfectly reliable and transparent system of blockchain.

Obviously, in order to produce such a precise and complex system, we need to talk about the tech-solutions by Screenist that are not solely about Screenist itself, but a wide range of players – advertising- and media agencies in the first place – may utilize them for their businesses.

With the help of Screenist Campaign Activator, any message placed on a billboard, print or offline ad, even a linear tv broadcast can be simply turned “on” by using a customizable application implemented by Screenist. The consumer is linked to various activation incentives allowing them to not only be more engaged but also contributing for the advertiser by collecting useful data..

Screenist Conversion Booster is also about making marketing campaigns more efficient by simply adding direct access to the advertised product/service. In addition, Screenist navigates the audience right to the door. ​

Screenist Customer Behavior Analyzer is a tool to store each customers activity. Every click, landing, purchase or even leaving a site or advertisement contains essential data on a customers’ behavior. ​

Read more about why you should invest in Screenist right now and how you can make a 20 profit

 


Screenist: we're in Dubai now!

Shortly after the Budapest Blockchain summit, the team of Screenist is just getting ready for a blockchain summit in Dubai so that we can meet those involved in the crypto hedge fund business here. So far, a good number of crypto investors expressed their interest in Screenist, precisely because the product is not only viable within the crypto world but also in general.

Feel free to follow us on Telegram, and stay tuned, we're catching up from Dubai pretty soon!


NASA may say yes to product placements

No logo at the moment - photo: pixabay.com

“Candy-coated chocolate” - that's how astronauts have to refer to M&Ms, and hide logos in the pictures. Now that's about to change, as Nasa may make extra money in the 6 and 7 figure range by allowing product placements.

As a government institute, Nasa has always been under strong restriction to accept sponsorship of any kind. If Nasa's new committee accepts the rule allowing advertisements, the next Curiosity may even have a brand name attached to it, and astronauts in the near future may hang around in spacesuits with huge logos on them. It would be easy to catch the products astronauts use with Screenist.

However, this raises a couple of important questions: if a government institute allows sponsorship, what keeps other government institutes from doing the same? And if so, is it a fair game to compete with others on a market without government funds in the background?

These are all questions of the very near future. What do you think? Most experts believe that if capitalism works on the earth, it should just do well in space, too.


Screenist: The (R)evolution of Product Placement

Admit it. We all hate ads, right? We bump into one on tv, and leave the room right away and grab a beer. True. Most of us are “banner-blind” when browsing the net, and we even skip the 30-second spots before videos, if those are not banned altogether. But then what’s the proper way to approach the average consumer, and make them even grateful for the chance of learning about a new product? The key lies in product placement - something that is already so much more than what it used to be.

Let’s just take a look at the history of Product Placement. It’s not a 20th-century idea, and it’s not even linked to motion picture: when Jules Verne published the novel Around the World in Eighty Days in 1873, shipping companies were lobbying to be mentioned in the story, whereas the first Hollywood-movie with a Hershey-bar was Wings in 1927.

In the beginning, during the era of silent movies in the 1920s, the logos of certain products or later the products themselves appeared in the background solely to make the story more realistic, to make spectators believe that whatever they see on the screen is true. “This whole thing is happening right here, right now, and she is using the exact same washing gel you do” - this was the message these flashes sent. This was the era of passive product placements with not much of a business-mind behind the logos and the products in the background.

It didn’t take too long to notice that drinks and cigarettes linked to Hollywood-stars are the most attractive items for spectators, and those few-second-long flashes definitely shape consumer attitude a great deal. By the beginning of the 60’s, a complete industry was built around product placement. First the aim was simply to enhance brand recognition by showing the item as often as possible, but the next step was already about the conscious integration of the product into the storyline: the item is an integral part of the script at this stage, it can even be the essence of character, like Omega watches in James Bond-movies, or a bottle of Tuborg in our Danish comedy Olsen-band.

Product placement in films, source: YouTube

 

By the beginning of the 2000’s, it became clear that not only the product but the brand could also be integrated into the story, which led to a number of hilarious scenes as it’s obvious that this type of image building does not always sit well with the artistic concept. Movies like The Internship, celebrating the corporate culture of Google received plenty of rotten tomatoes, whereas Red Bull’s famous Project Stratos was a huge success. Nowadays an agency behind a top-notch production is pleased if the production team and the brand manage to co-operate in such a way that the brand and the product linked to the brand is woven into the storyline in a creative way, while the spectator-consumer is happy to get high-quality, value-driven, exciting content. Something they have a great time watching, reading, something they can relate to.

We are talking a huge market: in the US, companies spend 67 billion dollars on advertisement every year. According to a survey by PQ Media, the product placement-market grew by 13.7 percent in 2017. These numbers are expanding rapidly: in 2012, companies spent 4.75 billion dollars on product placement, while this number is expected to reach 11.44 billion by 2019.

And what about efficiency? A 2017 survey interviewed Americans only to find out that 77 percent of them know what product placement is, and 80 percent of those asked are influenced by it in one way or the other.

Sounds good, right? The only problem is that the highest level of product placement - as that’s what we are talking about here - is only available for the lucky few: you need a professional sales-team, a creative team, and tons of money to make it work. No wonder that only some 3 percent of YouTube-vloggers make decent money in the 4 or even 5 figure range: content creators on a budget have no chance to work with a team of this caliber, thus they obviously make less money as a result.

 

At least that’s how it used to be: Screenist makes high quality, premium product placement available for basically anybody.

The cool thing about Screenist is not just the fact that it transforms a viewer into a consumer, offering them the gift of impulse-purchases in the online world where it was previously an unknown concept, but it also opens new gates for advertisers: information based on big data show them the best conversion, and the video ads bidding system based on blockchain takes the consumer to the webshop offering the most for the given product placement.

This revolutionary change previously unknown to the world of advertisement not only has the chance to make product placement more cost-efficient but thanks to the better conversion, may also reach a wider audience. This way, it's easy to introduce a given product even to YouTube or Instagram users - and all they need to do is click to purchase the object of their dreams, even as an impulse.

The Screenist blockchain technology transforms the way people buy and sell

This is how an idea - merely serving to make the content appear more realistic - turns into the world's coolest online store… and perhaps the best part is that it's available for anyone, and you don't even need billions of dollars for that.

 


Valuable feedback and new potential investors right on the first day of BB 2.0

Looking for new solutions

The first day of Central Europe’s greatest blockchain summit Blockchain Budapest 2.0 saw over a thousand attendees and more than 50 exhibitors, among them the team behind Screenist.

“We are pleased to see that Screenist is viewed as one of the most promising Hungarian blockchain projects, and it’s inspiring to see such an enormous interest in everything blockchain-related in Hungary. I guess it means we are not the only ones who think that blockchain is the number one technology shaping our future”, Tibor Jakab, CEO of Screenist explains.

“Actually, there are quite a few people who share this view, as we had some pretty exciting meetings and received plenty of awesome feedback within the blockchain industry, too. It was great to meet new, potential investors right on the first day of the conference”, he concluded.

Feel free to join Screenist on the second day of the conference, too - the team is ready to meet you. The Blockchain technology behind Screenist transforms the way people buy and sell.


Let's meet at Blockchain Budapest 2.0!

 

We are pleased to announce Screenist’s participation at the upcoming Blockchain Budapest 2.0 conference, held at „The Bálna” (The Whale), Budapest, Hungary, 8th and 9th November. Blockchain Budapest 2.0 is the regional blockchain summit of Central Europe offering a wide range of presentations given by key players in the industry.

Blockchain Budapest 2.0 will cover topics like the business potential of blockchain, the future of money (whether stablecoins or the Bitcoin is the new area of development) or how and where it's worth launching a blockchain startup nowadays. Legendary cryptographer Nick Szabo (the mastermind behind Bitcoin's direct predecessor, Bitgold) is one of the top speakers. Actually, you may even create your first blockchain-app at the event.

Following the conference, CEO of Screenist Tibor Jakab is glad to see all potential investors for a private meet-up to discuss the link between video adwords and Screenist, and will be available for questions, too. See you there.


Jason King Co-Creator of Flashcoin joined Screenist!

The team of Screenist has a new, important member now as Jason King Co-Creator of Flashcoin and managing partner at CGS Group has joined the board in order to help take Screenist to the next level. Blockchain technology-based Screenist is about to present a revolutionary type of advertising, enabling video adWords in a form of product placements.

Jason King is known for creating Flashcoin. Prior to that, he was a Managing Director at Binary Financial and Assistant Fund Manager & Head of Game Assets at Alphabit Digital Currency Fund.

The expert sees himself as a serial cryptocurrency & blockchain technology investor in the first place, believing that this great new technology is beyond the concept of money, and can be used for just about anything, limited only by the imagination.

Jason King is an internet entrepreneur, business executive, cryptocurrency enthusiast, and asset manager who currently works as an advisor for various crypto & blockchain related projects, and helps start-ups and companies leverage this amazing new technology to create innovation and value.