What is the Screenist eco-system, and the tokens it is based on?

We discuss the topic with Csaba Csabai, CEO of Inlock and core-member of the Screenist-team.

Screenist is one of the first companies aiming to utilize the opportunities in the tokenization of the online advertising segment. But what’s this whole thing is about, and why you shouldn’t hesitate to be a part of it? We discuss the topic with Csaba Csabai, CEO of Inlock and core-member of the Screenist-team.

Photo by Hitesh Choudhary on Unsplash

“The essence of Screenist is to connect the product you see onscreen to a direct purchase opportunity: you see a video or a Hollywood movie, realize that your favorite actor is wearing the perfect sunglasses and would love to have it as your own. With the help of the Screenist-application, you get to check out the brand and the product owner immediately, plus you see a link to a webshop where you can even buy the item right on spot”

- Csaba Csabai, one of the experts behind the blockchain-background sums up the facts.

“It’s obvious that there is a vast amount of broadcastable, streamable content on the web, it’s just incredible to think about the staff Google, YouTube or Facebook need to keep up in order to control this amount of content. That’s where the development behind Screenist comes into play: we have created a working principle whereby a broader community, with the right motivation of course, becomes interested in the activity, and the system maintains itself while generating profit as well. This practically means that taggers - volunteers who help identify the product on the screen - "consume" media content in bulk, and place product information based on credible information along the appropriate time codes”.

Of course it’s not just about a random college student - or practically, anybody - who watches his evening movie and identifies James Bond’s suits and the cool bags you see in Sex and the City: tokenized quality assurance is all about having a multi-level validation system and rewarding - with money, of course - credible information only, so it's not worth cheating. Not only do taggers get their share because they tagged first, the story runs on multiple threads: three validators approve a tagging on a higher level, and if they make a mistake, they pay with their existing stakes - with their money. Even more importantly, the final step belongs to the product owner - e.g. Nike, Armani or Graff Diamonds - who can still veto if it’s not their product - this way we surely get accurate information about what we see onscreen.

It’s perfectly clear that such a complex, fast-moving system, with revenues from all over the world (not just for tagging, but also for ongoing bids and purchases), would be impossible to be managed within a traditional financial framework. Neither the dollar, the euro nor any other currency is suitable for microtransactions, since it would not be worth maintaining the system due to the high banking charges. Csabai points out that the system is already paying off for hundreds of thousands of active taggers, and then we haven't even talked about other players who can make a huge difference: advertisers, product owners and, of course, investors.

Yes, this is where a sustainable ecosystem between taggers, advertisers and product owners comes into play. A system that is maintained just by those who hold a stake at it, without central control, and which, of course, would not operate without the perfectly reliable and transparent system of blockchain.”

Clearly, there would be a conflict of interest if not a potentially infinite community were involved: HBO Go wouldn't want to tag a Hulu or Netflix content, and vica versa. This way on the other hand, we can focus on the interests of the advertisers and taggers, advertisers and products owners (not necessarily the owner of a gigabrand, just think of a smaller sunglasses company, or the webshop where the product is sold), and how these interests are in tune with each other.

“Thus the ecosystem maintains itself through the tokenized system”

says Csaba Csabai, summarizing the essence of the ecosystem.

To read more about how to make a lot of money from this professionally developed system on a dynamically growing market, stay with us for the next post, too.

 


That’s why you should get your Screenist-token now that you receive a huge bonus

Screenist is about to proceed with a IEO. This means that you get an incredibly attractive offer to be a part of a professional, dynamically growing ecosystem built on current market trends, and with that a chance to make a 20x profit. Let’s figure out how... 

 

A key to the success of Screenist is the link to current media-consuming and advertising tendencies. Let’s just take a quick look at what’s currently going on: TV is losing its popularity, people prefer to watch movies, videos, and clips on various digital devices, and more and more users create professional content, as well.

Traditional advertisements are struggling to reach users, most people tend to skip if not straight away block ads disturbing the fun they have. The most efficient form of advertisement these days is obviously product placement: you know, when we get to see what type of sneakers Forrest Gump is wearing while running through the states and begin to long for the same pair of shoes. In the world of Screenist though, not just giants like Nike get to play a part: technically, any market player is welcome to join: even the company selling the dog leash or the one behind the cup the actor is drinking from, and they don’t even need a huge budget for that.

In-app marketing is fast catching up too: many times we are not even reluctant to leave our home to get shopping done, but also refuse to close the app we are using to open another one. Well, Screenist is just about that: instant, safe and transaction-free shopping opportunities linked to the item we’ve just seen onscreen.

According to a recent survey by Statista, e-commerce is 4.5 trillion dollar business on an annual basis, whereas the online advertisement market - with its 10.2 percent growth a year - is a segment involving 129 million dollars just in 2019, according to Mordor Intelligence. If you are looking for an investment with the potential of a huge profit, you should definitely focus on this particular area.

 

Screenist utilizing blockchain so that everybody get their money

 

Screenist is utilizing the perfectly transparent, easy to check, safe system of blockchain in order to link taggers (media-freaks watching movies and tagging products seen onscreen), validators (users who check if the given product is linked to a proper tag) and product owners (whose product we are talking about).

Yes, these players are all making their own profit this way, however, it would be impossible to run such a highly complex system - with money from all over the world - within traditional financial constructs. Neither dollar nor euro or any other currency is suitable for microtransactions, as the bank fee is too high to get into these at all.

The token is a kind of cryptomoney and its a main advantage is precisely the fact that it’s easy to work with it, there is no third-party or transaction fee involved, its rates are not affected by politics and the entire world is part of this marketplace. The serious and complex tokenized system is perfectly user-friendly, guaranteeing that everybody get their money, and that money can be exchanged to dollar, euro or any other currency of choice, of course.

 

That’s why you may even make a 20x profit

 

When 50 Cent’s new album Animal Ambition came out in 2014, after much pushing from the management, the rapper made it possible to use Bitcoin as a form of payment to download it. In those days, 50 Cent was among the first ones to get 700 Bitcoins, meaning a 460 thousand dollar investment. Four years later the price of Bitcoin skyrocketed, and 50 Cent took out more than 7 million dollars in the end, and he was not the only one to gain such an incredible profit. Those who were raising their eyebrows when hearing about Bitcoin at the time are definitely banging their head in the wall now. Does this sound familiar to you?

No need to mention that a number of startups have tried their luck in the field ever since but 9 out of 10 tend to fail miserably.

“However, there is a highly professional team behind Screenist with incredible experts who are all working on making the IEO successful, step by step. CEO Tibor Jakab has already turned a number of self-funded companies into a huge success, before selling them.” 

It’s not a well-known fact that he even made a decent profit in highly competitive areas and sold his companies to some of the world’s greatest professional investors. Moreover, the name of Jason King’s name is also a guarantee of success.

 

IEO just around the corner: how much are you going to gain?

 

Screenist is just about to proceed with an IEO, meaning Initial Exchange Offering. This means that the fundraising will be conducted on a well-known exchange’s fundraising platform, where users can purchase tokens with funds directly from their own exchange wallet, just as if we purchased the token at  NIKKEI, TSE or Nasdaq, meeting all the criteria necessary for stock exchange listing. As a whole, 150 million tokens are going to be issued. (Read our article about the topic here to find out more details.)

What makes IEO a great deal is precisely the fact that you may purchase these limited tokens with an incredible bonus in the very beginning, and the company spends all this money on expansion. If you get your tokens now, you get a 33 percent bonus, meaning that if you buy Screenist-tokens for 100 dollars, you can 133 for that.

And when is it possible to access your money?

Well, right after the stock exchange issue, you may take out the capital (the 100 dollars), but small investors need to wait 6 months to collect the profit, the 33 dollars, whereas those who are investing more than 50 thousand dollars need to be patient for two more years. 

 

Double-digit growth without risking too much? Yes!!

 

Obviously, as we are getting closer to the stock market appearance, the bonus is  decreasing: in 2-3 months it would only be 22 percent, then 11… and after a certain point you are not going to get your token for a bonus but because it’s getting more and more valuable as a currency, just like in the case of Bitcoin. This means that with each 100 dollar investment, you may even gain a 20x profit, namely 2 thousand dollars… while you are not even risking too much, considering that you may access the amount of capital as soon as six months after the stock exchange issue.

This may sound a bit carried away, but just read the beginning of this post again and consider that the main catalyst behind the Screenist-ecosystem is the rapidly growing e-commerce and online advertisement business, thus two-digit growth on this market on an annual basis is considered perfectly normal.

Do not fail to remember: there are only 150 million Screenist-tokens in the world, so you should definitely invest now in order to get the best possible deal and multiply your money within a truly 21st century community ecosystem.

You know what you should do next?

Stay tuned!

If you want to be the first to find out about the latest Screenist-related news, or purchase a token with a discount, follow us at LinkedIn, sign up for our newsletter, Telegram channel or Twitter!


Why is the success of Screenist’s IEO guaranteed?

Screenist is about to proceed with an IEO (Initial Exchange Offering) later this year. What exactly are we talking about, and what guarantees that this move would be successful?

Photo by NASA on Unsplash

IEO, and what it really means

The essence of the IEO is basically issuing the tokens prior to the stock exchange listing, when you can lay hands on this unique currency - that you can only use within an inner circle, but soon get to convert it to traditional currencies - for a really awesome price. It’s no secret that startups typically issue tokens so that they can fund their own operation, so you can get them for a really good price.

The key to the IEO's success is that Screenist executes the issue with a reputable, internationally recognized major partner, so it's almost like buying a token on the London Stock Exchange or the Nasdaq, as it meets all the criteria for stock exchange listing. So the good news is that IEO guarantees extra security for all investors. Also keep in mind that a token at this point has a listed market-making price, but if the IEO is successful - that is, the right amount of tokens are sold - the price of token on the stock exchange is open-ended … so the limit is the starry sky, as it’s practically impossible to tell how much a token would be worth then.

It’s worth taking a step now!

The number of tokens is limited, and Screenist will issue a total of 150 million tokens. Similarly to the operation of the traditional commodity market, the principle of scarcity prevails here, too:,

in times of drought, wheat is expensive, however when it is abundantly grown, you can get it for a really good price.

So, in the beginning of the process when there are only a few dozen of users, you may purchase the tokens of the reward-system for pennies, but the more it expands, the less tokens would be available, and as the demand grows, so will its value. Just think of BitCoin, which was very cheap at first, then multiplied its value as more and more people got hooked on the essence of crypto money, free of bank transaction fees, easy to divide and not needing any external intermediaries.

“When it comes to Screenist, in the initial introductory phase, we're talking about a 33 percent bonus, meaning that it transforms $100 to $133. If you’re a small investor, you may access the capital amount - namely the $100 - after six months, whereas owners of larger sums need to wait to years for that”.

Of course, since you may own a token for any length of time - three months or even three years, - and during that time, it can be listed on one or more stock exchanges (one of Screenist's core members, Jason King has a strong expertise on the IEO in the United Arab Emirates, while another member can say the same thing about the States), the value of the token may increase dynamically in real time. After all, the online advertising market is moving towards product placement, and market research firms are convinced that we are about to face a huge explosion in this area.

Why is Screenist (NIS token) worth your trust?

From the above, it is clear what Screenist-tokens are, how they work and how they can bring in plenty of money for a potential investor, but in the end, the question is: why Screenist, why would we trust the business success of this unique, revolutionary tokenized system?

There is a team of highly-qualified professionals behind Screenist, who have been working on making this IEO successful for six years. They are very well aware of the current consumer behavior trends and the online marketing tendencies through which the project is capable of reaching a wider audience.

The CEO himself, Tibor Jakab, has already run and sold several of his own companies. Few people know, but have succeeded in projects on a highly competitive market, and have sold companies to one of the world's largest professional investors. So it is no question that this project with this background work by the team of Screenist is destined for success.

It’s also worth noting that there are ongoing meetings and consultations with the world's leading filmmakers who are involved in shaping the product. Major IT companies are supporting the project, which have already mobilized their infrastructure and human resources for Screenist. This is an unexpected help that illustrates the potential these companies see in this project.

No wonder why: the technical background of the Screenist-token has been designed to attract and engage a wide audience internationally. You can read our article about the details here, and if you have any questions, do not hesitate to get in touch with us.

 


Screenist: 3 New Tech-Solutions to Spice Up your Marketing Communication

Conversion boosting, campaign activating and consumer behavior analyzing solutions from Screenist

Behind the seemingly calm surface, Screenist was more than active in the past couple of months. Now it’s time to discuss the latest news, and there’s plenty to talk about. 

Picture: https://pixabay.com/users/startupstockphotos-690514/

As we  have pointed out many times before, Screenist is a tool to help you buy products on screen immediately, without encountering a number of annoying ads. Basically, it’s the coolest online shopping platform in the world. Product placement is now not only available to fortune 500 companies with huge advertising budgets but also any individuals reacting by making fast bids in their own product-category (and if you want to know why product placement works, check it out here).

Obviously, in order to produce such a precise and complex system, certain developments within the field of media technology had to take place. These solutions are not solely about Screenist, but a wide range of players - advertising- and media agencies in the first place - may utilize them for their businesses. There is a huge demand for media tech solutions as each company is striving to know which part of their marketing budget is money poured down the drain and what brings about real results.

“Yes, developments of the past couple of years led to a number of independent solutions focusing on boosting marketing effectiveness - CEO Tibor Jakab points out - We’re mainly talking about conversion boosting, campaign activating, consumer behavior analyzing solutions, all of them tested in the past couple of months with the help of potential  clients.”

According to the expert, these past few months were about fitting these marketing-effectiveness boosting solutions to the needs of users and setting them up for their platforms of preference. In addition, Screenist began to make arrangements with market-players the keenest on utilizing the aspects  these products may offer. But let’s take a closer look at what we are talking about…

With the help of Screenist Campaign Activator, any message placed on a billboard, print or offline ad, even a linear tv broadcast can be simply turned "on" by using a customizable application implemented by Screenist. The consumer is linked to various activation incentives allowing them to not only be more engaged but also contributing for the advertiser by collecting useful data..

Screenist Conversion Booster is also about making marketing campaigns more efficient by simply adding direct access to the advertised product/service. In addition, Screenist navigates the audience right to the door. ​

Screenist Customer Behavior Analyzer is a tool to store each customers activity. Every click, landing, purchase or even leaving a site or advertisement contains essential data on a customers’ behavior. ​

Currently, we are working on the optimization of the above-mentioned marketing-effectiveness boosting solutions and began to work with advertising and media agencies as well. At the same time, Screenist is also focusing on continuous market research in order to stay up to date with market demands.

Keep up with the latest news as Screenist revolutionary application with these exciting technological developments soon to be released. Potential clients may even incorporate  these tech developments into their own already-existing app. Start planning now to be able to take advantage to obtain currency with a huge discount for this new online platform( (think about bitcoin-made millionaires... stay in touch , you won’t regret it)!

If you want to be the first to find out about the latest Screenist-related news, or purchase a token with a discount, follow us at LinkedIn, sign up for our newsletter, Telegram channel or Twitter!

Stay tuned!

 


A conservative investor? Still interested in Screenist!

Even the most conservative fields opening up for Screenist

Jason King about the future of blockchain-based software

If you need a proof that blockchain-based Screenist is a perfect fit for a giant, ever-changing market, just take a look at one of the world’s largest and most exclusive gatherings Ritossa, where even the most conservative investors are opening up for the new possibilities of the technology, and with that, the application as well.

Jason King in Budapest, athe headquarter of Screenist right after the event

The Ritossa Family Office Investment Summit in Dubai (2-4th March this year) is a huge event with an attendance of family office wealth and representatives of over 4 trillion dollar in wealth. Jason King Co-Creator of Flashcoin and managing partner at CGS Group was there to represent Screenist, so we asked his opinion about the latest trends within the field, and the potentials of Screenist in the market.

“Family offices are still very conservative when it comes to crypto, yet an exciting vibe is to be seen among the participants in the new emerging asset class. Especially the newer, 2nd generation family offices are striving to explore these new opportunities, but more traditional ones are beginning to open up, too. Just think about it for a second: the main focus of the event was the next generation of finance, how the future of the capital investments are looking, and still... even in this very traditional, conservative environment a huge overwhelming proportion of blockchain and crypto topic was definitely the subject”, Jason (who himself is a serial cryptocurrency and blockchain technology investor) says.

The summit is mainly a networking event with a number of hot panel discussions and presentations, and it's great news for blockchain enthusiasts that Bitcoin Titan and VC giant Tim Draper also attended the event, and gave great talks and a presentation with an overwhelming interest. “Well, it's a big thing if he comes to such a conservative event. He is very passionate about bitcoin, targeting next generation shopping”, King concludes.

“It’s a 100 billion dollar industry, and Screenist is perfectly positioned to capture the oncoming demand. At Ritossa, I met family offices investing in very traditional, conservative areas, some of them in 80 different industries, with an incredibly diverse portfolio.

Panel discussions were popular at Ritossa this year

They are perfectly aware of the changes in the retail world: giants like Victoria's Secret are shutting down their physical stores, a great number of brands are reducing physical footprint and are looking for other resources. Everybody knows that people hate ads, no wonder there is a huge interest in cutting-edge technology like artificial intelligence and big data, with blockchain offering very valuable data to give insights to vendors. Screenist is a good position and good fit for a large existing ecosystem of shopping, mainly attractive to investors looking to dominate and influence a large market scope”.

Family offices have an entirely different risk-taking appetite than what we are used to elsewhere, they need to feel safe about their investment. They are just exploring new opportunities after months of being reluctant to even look at them (due to unfavourable market conditions in the region), and  the scene is only getting better when the industry is proving itself that its worth investing in.

“The point is that Screenist is at the right end of the spectrum, with a huge, ever-growing demand from various fields of businesses. We just need time to address big technological players as well, and wait for international investors from all fields” - said Jason King.


Targeting female users? Screenist may help you address them

Females are 79% more likely to be reached by in-app marketing

Female audience has always been a top priority for Screenist as they tend to make more purchases online and even spend more than males. According to a new survey by Nielsen, women download 40 percent more mobile applications than men.

picture: pixabay.com

 

 

 

 

It may not come as a surprise that Liftoff, a company specialized in mobile application-based marketing, found that women are 79 percent more likely to make in-app purchases in mobile games, suggesting that it’s definitely worth linking advertisement for women to various mobile games. However, advertisement embedded in apps is catching up fast, even without women in the picture…

As we have previously discussed, impulse buying - which Scrrenist enables by linking a webshop to the product seen on screen - in the case of women does not mean (at least not in the first place) that they just obtain anything and everything they can get their hands on, but it’s more about a long list running on a subconscious level with all the names of their loved ones, which activates when they see certain products: “yeah, this is the scarf my brother needs” or “my son would just adore this console”.

According to Liftoff, we are living in the golden era of gamer-marketing as the interest in the traditional advertisement is decreasing while the performance of in-app ads is improving, and it’s not only in the case of women. The Liftoff Mobile Gaming Apps Report is based on 46.7 billion impressions and other data collected from June 1, 2017, to May 31, 2018, taking a closer look at 15 million app-installs and 350 games.

What is more, the cost to acquire a user who completes an in-app purchase is lower than ever on a global level: it is around $28.05 nowadays, compared to $50.69 in 2017.

“Mobilgames-based advertising is catching up like crazy”,

Liftoff concluded.

This process is even more spectacular now that Android-devices are on the rise. Every day, more than 1.5 million Android devices are activated, and Android users are more likely to register after downloading an app, at a rate of 52 percent, compared to 43.6 percent for Apple users. Well, it sure does take more to reach iOS gamers ( $11.08), but 16.7 percent of them immediately make a purchase after registering.

The report also highlights that Europe, Middle East, and Africa in-app purchase rates are increasing, and even though it takes more to reach a North American user than them, North Americans are less likely to make a purchase on this platform but tend to spend more in the end.

Screenist is currently working on a new application under the working title Campaign Activator. The main purpose of this new development is to “switch on” static offline advertisement - whether we are talking about TV ads, print bulletins or a classic poster in a store - so that the consumer is linked to various activation incentives allowing them to not only be more engaged but also helping the advertiser by collecting useful data. (The application is now available, read more about it here. Edited July 2019).

If you want to be the first to find out about the latest Screenist-related news, or purchase a token with a discount, follow us at LinkedIn, sign up for our newsletter, Telegram channel or Twitter!

 

Stay tuned!

 


How Screenist Rides The Waves of the Latest E-commerce Trends

kép: https://pixabay.com/users/xresch-7410129/

 

As Screenist aims to be the pioneer of e-market advertising revolution, it’s definitely worth taking a closer look at the trends shaping consumer attitude, and to see what brings in plenty of money in terms of advertising on the e-market.

  1. Strong visual content

In 2019, dynamic, unique animations - inspired by video games in the first place - are in the forefront. Just think about Etsy with its expressive animated e-mails and iconography, reflecting the idea behind the brand in a perfect way. Of course it’s important not to overdo it, as unique photos are videos also add up to the picture. Overused, low quality stock photos make your product look cheap, users prefer to see the item on a model in a 360 degree-angle, in great resolution. With Screenist, users get to see each product in a high resolution movie, and even have fun in the meanwhile.

  1. Mobile-commerce

Beforehand, the cornerstone of e-commerce used to be the desktop, and mobile applications were customized for it. In the past few years this tendency seem to have changed, most companies these days set up the mobile application first and put less focus on other platforms. According to New York-based market research company Mordor Intelligence, the global m-commerce market is facing a staggering 24.41 percent growth, and according to a survey by Statista, e-commerce sales worldwide amounted to 2.3 trillion US dollars in 2017, and e-retail revenues are expected to grow to 4.88 trillion US dollars by 2021. Screenist is an application riding the wave of modern mobile users striving to make shopping easier than ever.

  1. Social shopping

Pinterest and Instagram are getting more and more popular, and these two highly visual platforms get users to engage with the product without them even realizing it. High quality product-photos and -videos and creative applications address a wide number of social media users, and they are striving the obtain what they get to see on the screen - does this sound familiar to you? Sure, it’s also the concept behind Screenist: it links shopping facilities to the item on screen. “Modern users are not only reluctant to leave their appartment to get shopping done, but they don’t even want to close and app and open a new one” - Mark Kelso, director of Belfast-based web and marketing agency Glaze Digital points out. With Screenist, you don’t even need to close an app and open a new one to make a purchase, so shopping on your mobile phone is more convenient now than ever.

  1. Omnichannel marketing

Multichannel-marketing used to be huge: companies were striving to address potential customers on as many platforms as possible. Omnichannel marketing, on the other hand is about viewing customer attitude as a one single process, running on multiple channels at the same time. Costumers are looking for solutions linking online stores to the physical one, as the physical store turns visitors into new customers, the conversion rate in a shop is 10 to 20 times higher than on the web. There is no need to close physical stores, we just need to link them to the proper online digital solutions. With the help of Screenist, everyone has the chance to turn even the newest Hollywood-blockbuster into their own shopping-window, and you don’t even need dollar millions for that.

  1. Blockchain and cryptocurrencies

Criptocurrencies are more important for commercial platforms than ever. All giants like Microsoft, Etsy, Shopify and Stripe are focusing on the area, you can pay in Bitcoin, too. Crypto-money has a wide rangre of advantages in retail: it’s perfect for microtransactions, safer than any currency in the world and there is practically zero chance for fraud. The usage of cryptocurrency is enabled by blockchain solutions, so the retail giants have long been experimenting with these payment solutions. Alibaba is using blockchain to track the origin of food products and reduce the amount of counterfeit products being sold, whereas Amazon keeps registering cryptocurrency web domains. Screenist is blockchain-based, too: each product is linked to the webshop offering the highest bid, and bids are perfectly transparent and easy to check, thus guarenteeing fair play on the market.

If you want to be the first to find out about the latest Screenist-related news, or purchase a token with a discount, follow us at LinkedIn, sign up for our newsletter, Telegram channel or Twitter!

Stay tuned!

 


Screenist partner Jason King helping in Dubai create a legal STO space  

Screenist partner, Jason King in Blockchain Summit, in Dubai

Screenist’s partner Jason King, the managing partner at Connected Global Strategies (CGS), informed tech magazine Crypto Briefing that the United Arab Emirates’ financial authorities had quietly created the framework for STOs to take place legally.

Governments in the Middle-East have been looking to transition away from oil and into new areas, such as technology. Dubai is fast becoming the international center for security token offerings (STOs), meaning that the country will soon be in a position to launch fully-regulated STOs.

“They [the Dubai authorities] see it as inevitable that cryptocurrencies and blockchain will experience mass-adoption. But they they won’t let it run wild”, Jason King pointed out.

Dubai has a prominent financial sector and real-estate market, both of which could expand with tokenized securities.

Jason King is also a partner of Screenist, helping to take the aspiring Hungarian startup to the next level. King recently met the team of Screenist at the Blockchain Summit in Dubai.

 


No more geoblocking, shop online anywhere within the EU

Ever experienced the problem of geoblocking when ordering from abroad? Those days are over!

From Monday, December 3, geoblocking within the EU is strictly prohibited, so the online shopping experience of European citizens changes substantially.

Geoblocking, the unduly blocking of those not residing in the country of the seller or using a foreign bank card, is now a thing of the past.

Discouraged by the practice to exploit one country’s greater purchasing power over the other, only 19% of European consumers shopped online on the sites of another member country - but this is about to change soon.

No more trying to make your purchase from France on a British website, and being blocked or sent back to a French portal. No more trying to make an order and having to give up because there is no delivery where you live.

According to a survey by the European Commission, 63% of the portals within the EU provided for limitations that in one way or another dissuaded the user from buying in a country other than their own, which is about to change now.

“We want a Europe without barriers, and this also means eliminating obstacles to online purchases”, the press release by EU points out. This step is a fast reaction to the ever-growing e-commerce market.

Screenist is a tool helping sellers - from small businesses to giants - utilize the shopping power of the entire world, without borders or boundaries. Be a part of the experience, join us on our blog and Telegram-channel, and sign up for the Screenist newsletter.

 


E-commerce breaks loose - 15%+ and counting

Even fresh groceries are catching up when it comes to e-commerce

According to the latest Nielsen Connected Commerce Report - looking at the global consumers’ online purchasing habits - published in November 2018, 95% of those who have access to the internet have made a purchase online, up 1% vs 2017 and up 2% from 2016.

Seems like the entry-category for the first time online shoppers is travel, fashion and books, and if their familiarization, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care, and baby products. However, if they turn into experienced online shoppers, they tend to move on to packaged and fresh grocery categories, which obviously requires a high trust-level.

The report also revealed 26% of digital consumers purchased fresh groceries online, an increase of 15% between 2016 and 2018, which is contributing to overall fast-moving consumer goods (FMCG) e-commerce growth, which Nielsen estimates increased by around US$70 billion globally in the past two years.

And what would encourage even more customers to make their purchases online? Almost half (49%) of them said that a money back guarantee for products not matching what was ordered would encourage them to buy online. A further 45% of consumers are enticed by same day product replacement service for products not available, while 44% are looking for free delivery services for purchases above a minimum spend.

Right now fashion, travel and book account for the largest proportion of online transactions (61%, 59% and 49% of consumers, respectively, purchased within the category), but restaurant deliveries (33%), packaged groceries (up 3 points to 30%) and fresh groceries (up 2 points to 26%) are catching up soon.

Join this ever-expanding world of e-commerce with Screenist, match your webshop with a wide range of products on screen, reach thousands of potential consumers in the form of subtle product placements, available even for small businesses. Reach out to new markets all over the world and make an extra profit with the help of the perfectly transparent blockchain technology in the background.

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