ezscreen blog
Beyond the hugely successful promotional campaign for the Fishing & Hunting QR code, Screenist is ready to appear in the portfolio of more and more clients with their solutions to make advertising even more efficient. Meanwhile, the collaboration with Fishing & Hunting is also reaching new dimensions, with Screenist’s new Read more…
Screenist, offering innovative media tech solutions and focusing on VOD (Netflix, HBO Go, etc.) services, has launched its first large-scale collaboration with Tematic Media Group in seven countries, the first step of which is a big data-based QR code campaign. The next step is just around the corner, too. Read more…
Placement of the product is not a new feature, but it has become very relevant in the increasingly serious and unmanageable media and advertising noise of recent years. It allows the advertiser to reach their target audience in a much more finer way, as their product, brand, or service appears Read more…
There are a few basic ingredients a film needs to become a box office hit –a strong script, innovatively shooting techniques and a talented cast. For a lasting legacy though, it needs more than a satisfied audience. It needs hype. Since nothing generates hype like a memorable movie marketing campaign, get Read more…
We all know that movies use product placements, but some are just completely on the nose and shameless about it that we felt it was time to count down ten of the biggest offenders. Let us know some more noticeable offenders in the comments below! In Jurassic Park Mercedes Read more…
There are legendary and of course less known product placement examples in the history of cinema. Without further ado let’s look at some. A Reese’s Pieces in the „ET” (1982) movie Of course, companies would leap for joy if Steven Spielberg asked them to place their products in one Read more…
Brands have obviously also discovered for themselves the social media platforms present in the lives of all of us. Brands are using social platforms like YouTube, Facebook, Twitter, and Instagram for product placement as well. YouTubers with millions of followers will happily wear branded clothing or use branded items Read more…
By reaching the third part of our article it is not surprising that the home of the product placement are the TV series. The advertisers can force their products, services, brands for the millions of audience members every week or even daily, without spending tons of money for expensive and Read more…
In February 2020, Disney premiered its animated film Onward. In the film, Pixar’s animators take us to a magical world. Two elf boys are working on resurrecting their father when, due to a mistake, only his feet return to life. The first gay Disney character appears in the children’s adventure Read more…