A conservative investor? Still interested in Screenist!

Even the most conservative fields opening up for Screenist

Jason King about the future of blockchain-based software

If you need a proof that blockchain-based Screenist is a perfect fit for a giant, ever-changing market, just take a look at one of the world’s largest and most exclusive gatherings Ritossa, where even the most conservative investors are opening up for the new possibilities of the technology, and with that, the application as well.

Jason King in Budapest, athe headquarter of Screenist right after the event

The Ritossa Family Office Investment Summit in Dubai (2-4th March this year) is a huge event with an attendance of family office wealth and representatives of over 4 trillion dollar in wealth. Jason King Co-Creator of Flashcoin and managing partner at CGS Group was there to represent Screenist, so we asked his opinion about the latest trends within the field, and the potentials of Screenist in the market.

“Family offices are still very conservative when it comes to crypto, yet an exciting vibe is to be seen among the participants in the new emerging asset class. Especially the newer, 2nd generation family offices are striving to explore these new opportunities, but more traditional ones are beginning to open up, too. Just think about it for a second: the main focus of the event was the next generation of finance, how the future of the capital investments are looking, and still... even in this very traditional, conservative environment a huge overwhelming proportion of blockchain and crypto topic was definitely the subject”, Jason (who himself is a serial cryptocurrency and blockchain technology investor) says.

The summit is mainly a networking event with a number of hot panel discussions and presentations, and it's great news for blockchain enthusiasts that Bitcoin Titan and VC giant Tim Draper also attended the event, and gave great talks and a presentation with an overwhelming interest. “Well, it's a big thing if he comes to such a conservative event. He is very passionate about bitcoin, targeting next generation shopping”, King concludes.

“It’s a 100 billion dollar industry, and Screenist is perfectly positioned to capture the oncoming demand. At Ritossa, I met family offices investing in very traditional, conservative areas, some of them in 80 different industries, with an incredibly diverse portfolio.

Panel discussions were popular at Ritossa this year

They are perfectly aware of the changes in the retail world: giants like Victoria's Secret are shutting down their physical stores, a great number of brands are reducing physical footprint and are looking for other resources. Everybody knows that people hate ads, no wonder there is a huge interest in cutting-edge technology like artificial intelligence and big data, with blockchain offering very valuable data to give insights to vendors. Screenist is a good position and good fit for a large existing ecosystem of shopping, mainly attractive to investors looking to dominate and influence a large market scope”.

Family offices have an entirely different risk-taking appetite than what we are used to elsewhere, they need to feel safe about their investment. They are just exploring new opportunities after months of being reluctant to even look at them (due to unfavourable market conditions in the region), and  the scene is only getting better when the industry is proving itself that its worth investing in.

“The point is that Screenist is at the right end of the spectrum, with a huge, ever-growing demand from various fields of businesses. We just need time to address big technological players as well, and wait for international investors from all fields” - said Jason King.


Screenist partner Jason King helping in Dubai create a legal STO space  

Screenist partner, Jason King in Blockchain Summit, in Dubai

Screenist’s partner Jason King, the managing partner at Connected Global Strategies (CGS), informed tech magazine Crypto Briefing that the United Arab Emirates’ financial authorities had quietly created the framework for STOs to take place legally.

Governments in the Middle-East have been looking to transition away from oil and into new areas, such as technology. Dubai is fast becoming the international center for security token offerings (STOs), meaning that the country will soon be in a position to launch fully-regulated STOs.

“They [the Dubai authorities] see it as inevitable that cryptocurrencies and blockchain will experience mass-adoption. But they they won’t let it run wild”, Jason King pointed out.

Dubai has a prominent financial sector and real-estate market, both of which could expand with tokenized securities.

Jason King is also a partner of Screenist, helping to take the aspiring Hungarian startup to the next level. King recently met the team of Screenist at the Blockchain Summit in Dubai.

 


No more geoblocking, shop online anywhere within the EU

Ever experienced the problem of geoblocking when ordering from abroad? Those days are over!

From Monday, December 3, geoblocking within the EU is strictly prohibited, so the online shopping experience of European citizens changes substantially.

Geoblocking, the unduly blocking of those not residing in the country of the seller or using a foreign bank card, is now a thing of the past.

Discouraged by the practice to exploit one country’s greater purchasing power over the other, only 19% of European consumers shopped online on the sites of another member country - but this is about to change soon.

No more trying to make your purchase from France on a British website, and being blocked or sent back to a French portal. No more trying to make an order and having to give up because there is no delivery where you live.

According to a survey by the European Commission, 63% of the portals within the EU provided for limitations that in one way or another dissuaded the user from buying in a country other than their own, which is about to change now.

“We want a Europe without barriers, and this also means eliminating obstacles to online purchases”, the press release by EU points out. This step is a fast reaction to the ever-growing e-commerce market.

Screenist is a tool helping sellers - from small businesses to giants - utilize the shopping power of the entire world, without borders or boundaries. Be a part of the experience, join us on our blog and Telegram-channel, and sign up for the Screenist newsletter.

 


E-commerce breaks loose - 15%+ and counting

Even fresh groceries are catching up when it comes to e-commerce

According to the latest Nielsen Connected Commerce Report - looking at the global consumers’ online purchasing habits - published in November 2018, 95% of those who have access to the internet have made a purchase online, up 1% vs 2017 and up 2% from 2016.

Seems like the entry-category for the first time online shoppers is travel, fashion and books, and if their familiarization, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care, and baby products. However, if they turn into experienced online shoppers, they tend to move on to packaged and fresh grocery categories, which obviously requires a high trust-level.

The report also revealed 26% of digital consumers purchased fresh groceries online, an increase of 15% between 2016 and 2018, which is contributing to overall fast-moving consumer goods (FMCG) e-commerce growth, which Nielsen estimates increased by around US$70 billion globally in the past two years.

And what would encourage even more customers to make their purchases online? Almost half (49%) of them said that a money back guarantee for products not matching what was ordered would encourage them to buy online. A further 45% of consumers are enticed by same day product replacement service for products not available, while 44% are looking for free delivery services for purchases above a minimum spend.

Right now fashion, travel and book account for the largest proportion of online transactions (61%, 59% and 49% of consumers, respectively, purchased within the category), but restaurant deliveries (33%), packaged groceries (up 3 points to 30%) and fresh groceries (up 2 points to 26%) are catching up soon.

Join this ever-expanding world of e-commerce with Screenist, match your webshop with a wide range of products on screen, reach thousands of potential consumers in the form of subtle product placements, available even for small businesses. Reach out to new markets all over the world and make an extra profit with the help of the perfectly transparent blockchain technology in the background.

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What choices do women make when shopping online?

More women shop online than men - photo: pixabay.com

Now that the Christmas-shopping season is right around the corner it is time to talk about online shopping. Specifically about how do we get shopping done, and what about women when it comes to virtual solutions? Knowing that as a part of the (often invisible) emotional labor, it’s usually women who get to the majority of the holiday shopping done.

Women are more keen on online shopping than men

We tend to believe that women are more into shopping in bigger malls, while men prefer to linger over their PC - perhaps the mobile - to get stuff done as soon as possible. According to a recent survey by market research company Nielsen, 72 percent of women admitted to having shopped online within the last 30 days, compared with 68 percent of men. What is more, women tend to be more interested in e-mail marketing, too: 14 percent has made a purchase via a link found in an email, while only 8 percent of the male population has done the same.

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They are fond of special offers and bargains

We are not particularly surprised if a mom of four hunts for all the greatest bargains and take a tour around town to find them, but it seems like all women - regardless of educational background, social class or financial situation - adore special offers: 71 percent of them admitted that their latest purchase was a special offer-buy. Female products are therefore particularly attractive if paired with a special offer - and that is true even if the can shop it online.

Yes, they gladly buy tech-items, too

Even though the average British woman spends around three times as much money on clothes over the course of their lifetime than men, the stereotype about women piling up shoes is probably false: male British shoppers are taking the lead nowadays on the purchase of shoes. Women, on the other hand are top tech-customers: 88 percent of them have purchased some kind of tech-related item during the past one year. Mostly it’s a mobile or a tablet, actually.

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They love apps

Talking about the mobile, it’s important to add that women are downloading 40 percent more mobile applications than men. Nevertheless, men are at the forefront when it comes to in-app spending and mobile games. It might come as a surprise for many that men are the major installers of shopping apps by various retail stores (18 vs. 14 percent),  even though the difference is getting smaller and smaller every year.

Women are more active on Facebook and Instagram

Reddit, Google+ and LinkedIn are mainly the playground of men (they are not only present in greatest numbers but also tend to be more active), whereas Pinterest, Twitter, Instagram and Facebook are dominated by women (the latter has 52 percent of female and 48 percent of male users, at least according to a survey by Statista from January 2018). Seems like women believe that interaction with the brand is particularly important on social media: 55 percent of them prefer to buy a brand they have been in personal touch with on Facebook or elsewhere, Nielsen says.   

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Screenist and women

Considering that Screenist enables impulse buying by instantly linking the product with a webshop, we need to talk about an entirely new aspect of the consumer attitude. When it comes to women’s shopping during the Christmas-season, impulse buying does not mean (at least not in the first place) that they just obtain anything and everything they can get their hands on, but it’s more about a long list running on a subconscious level with all the names of their loved ones, which activates when they see certain products: “yeah, this is the scarf my brother needs” or “my son would just adore this console”.  Female consumers do not only play a significant role in e-commerce throughout the holiday season though, but it’s important to build a conscious strategy on their preferences and needs throughout the entire year.

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Important connections for Screenist at the Dubai Blockchain Summit

Daniel Falus (CEO of XWRTH) and Jason King, Screenist partner

Blockchain Summit Dubai, a one-day conference and exhibition connecting over 350 industry leaders, business decision makers, tech innovators, and investors, took place on 27th September. As we mentioned before, Screenist was there too and made some powerful business connections throughout the day. Here are some of the best pictures…

Dubai in the evening
Experts and startuppers from all over the world
Jason King, partner of Screenist
The summit was a success
Over 350 attendees, 60 speakers and 20 exhibitors at the event

Screenist partner Jason King at the Blockchain Summit in Dubai

 

Screenist employs blockchain technology in its unique offering. This means it's only natural that we are at the Blockchain Summit. Screenist is taking the most out of its stay in Dubai, at the Global Blockchain Summit which is region’s leading blockchain-for-business event with a comprehensive program of ‘how-to’ case studies, interactive discussions and debates from tech visionaries.

 

The event is organized in close partnership with some of the leading names in tech, among them Screenist’s partner Jason King, Co-Creator of Flashcoin. Jason is a serial cryptocurrency & blockchain technology investor, currently helping take Screenist to the next level. He’s in the opinion that the conference is really interesting and useful, and is glad to see the genuine interest in Screenist. Screenist is considered to be a special project even within the tech scene because the product is not only viable within the crypto world but also in general.

The summit has over 350 attendees, 60 speakers and 20 exhibitors, and Screenist is pleased to be a part of the event.

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Screenist: we're in Dubai now!

Shortly after the Budapest Blockchain summit, the team of Screenist is just getting ready for a blockchain summit in Dubai so that we can meet those involved in the crypto hedge fund business here. So far, a good number of crypto investors expressed their interest in Screenist, precisely because the product is not only viable within the crypto world but also in general.

Feel free to follow us on Telegram, and stay tuned, we're catching up from Dubai pretty soon!


Why does product placement work?

Product placement is a booming business for a reason: it works, even though many times we are perfectly aware of the fact that we are being manipulated. According to a survey by PQ Media, 70 percent of Americans know what it’s all about, and 80 percent of them are even influenced by it one way or the other. But what makes this type of advertisement  - thanks to Screenist, now not the privilege of big brands anymore - so efficient?

It reaches the subconscious in a particular way

How does product placement communicate with the human subconscious? It stirs up our subconscious in ways we may not even realize. Some psychologists even believe it is considered to be a subliminal message: many times we don’t even consciously process the information, yet it still affects our behavior, in this case, the consumer attitude.

via GIPHY

But even if it does occur to us that the main hero of a movie is drinking that particular soda and driving that particular car for a reason (and it even pisses us off a bit), subconsciously - psychology says: in an implicit way - we tend to associate with the positive character by transferring our positive feelings to the product they are using. We feel that we can identify with them - or the values and messages they communicate - by drinking the exact same soda and driving the exact same car. It’s perfectly normal: people with a healthy psyché are longing for positive self- identification. That is how product placement hijacks your brain.

The really striking thing about the way product placement works is that we don’t even need a positive character to identify with. Let’s just think about one of the most famous bad guys of the history of TV-shows, J.R. Ewing. Even though his attitude is clearly disturbing for most, whenever he is smiling while sipping his favorite whiskey, we are longing to be the same strong, powerful and rich he is.

But can product placement have a negative effect even if it affects us?  The way product placement works is even more complex than this: even if we have very strong negative feelings for the character and the attitude they represent (namely: we do not intend to be strong, powerful and rich “if it costs that much”), this feeling is not really transferred to the product, at least not the way positive feelings are. Based on a 2013 survey, the whiskey J.R. drank remains just a brand we happily recognize with the soothing feeling of familiarity in a store, pub or webshop later  (Zimmerman, 2013).

Whatever is familiar, we tend to like it more: even the dynamics of attraction says that we are always attracted to the potential partner who is perceived as being similar, and if we meet often enough (even before the dating phase begins), we may be even more attracted to them (Halberstadt és Pecher, 2013). The same thing applies to products, too: if we see them on a regular basis, they become familiar and we grow to like them more, meaning that we would prefer them to other, similar products. Considering that we are banner-blind and leave the room whenever an ad comes up, product placement is the best way to reach this awesome sense of familiarity. So even if we disregard the implicit process of self-identification, familiarity definitely has an effect on us, meaning that product placement comes with a dual wield in terms of efficiency.

It depends on the goal we have in mind

A survey from 2007 (Yang and Roskos-Ewoldsen) took a look at the way young people are influenced by product placement. College students had been asked to choose their favorite products, and the majority of them tended to come up with the product they just saw on the screen a few hours before. In this context, the way the product was presented didn’t matter: it was enough to see it be recognized as a favorite item.

The survey also proved that product placement may have a different effect on us based on the actual marketing goal in mind. Product placement in movies works in a different way based on what product we are planning to introduce. If we want to make a fresh brand familiar, it’s useful to give it a role in the movie, to integrate it into the storyline. However, if work with a well-known brand and want to make the preferences stronger, there is no need to dig that deep: it’s enough to show the brand in the movie, even in the background.

Not only this type of sophisticated strategy with brand integration, but product placement as a whole used to be the privilege of giant brands previously, as they were the only ones who possessed the necessary background for it in terms of synergy, budget and professional know-how. With the help of Screenist, now anyone - even small companies - has the chance to enjoy the advantages of product placement. The application helps them with a bidding system based on the perfect transparency of the blockchain technology, sending the product you see on the screen to the webshop offering the best bid.

Product placement does work: what is more, it does in a lot more sophisticated, complex way than we used to think. Screenist is there to help anyone utilize this advantage while offering the gift of impulse buying for the consumer at the same time.