The partnership between the media technology provider and the major Hungarian streaming service provider is a milestone for a revolutionary new advertising solution entering the market.
A new chapter has begun in Screenist’s life when they signed a contract with Indamedia Group on February 1, 2022. The major Hungarian video sharing/streaming provider estimated the new advertising solution developed by Screenist as a valuable opportunity, which generates additional revenue for the content provider, while increasing time spent on content, building viewer loyalty and, for the first time in this market, enables viewer interaction while streaming content.
As a first step of their collaboration, Screenist will “equip” the videos available on Indavideo portal with the new interactive features as a pilot project.
With the innovative solution developed by Screenist, advertisers shall deliver unique-looking, interactive ads to more than 120,000 individual viewers every day through nearly one million video impressions.