Screenist partner Jason King helping in Dubai create a legal STO space  

Screenist partner, Jason King in Blockchain Summit, in Dubai

Screenist’s partner Jason King, the managing partner at Connected Global Strategies (CGS), informed tech magazine Crypto Briefing that the United Arab Emirates’ financial authorities had quietly created the framework for STOs to take place legally.

Governments in the Middle-East have been looking to transition away from oil and into new areas, such as technology. Dubai is fast becoming the international center for security token offerings (STOs), meaning that the country will soon be in a position to launch fully-regulated STOs.

“They [the Dubai authorities] see it as inevitable that cryptocurrencies and blockchain will experience mass-adoption. But they they won’t let it run wild”, Jason King pointed out.

Dubai has a prominent financial sector and real-estate market, both of which could expand with tokenized securities.

Jason King is also a partner of Screenist, helping to take the aspiring Hungarian startup to the next level. King recently met the team of Screenist at the Blockchain Summit in Dubai.

 


No more geoblocking, shop online anywhere within the EU

Ever experienced the problem of geoblocking when ordering from abroad? Those days are over!

From Monday, December 3, geoblocking within the EU is strictly prohibited, so the online shopping experience of European citizens changes substantially.

Geoblocking, the unduly blocking of those not residing in the country of the seller or using a foreign bank card, is now a thing of the past.

Discouraged by the practice to exploit one country’s greater purchasing power over the other, only 19% of European consumers shopped online on the sites of another member country - but this is about to change soon.

No more trying to make your purchase from France on a British website, and being blocked or sent back to a French portal. No more trying to make an order and having to give up because there is no delivery where you live.

According to a survey by the European Commission, 63% of the portals within the EU provided for limitations that in one way or another dissuaded the user from buying in a country other than their own, which is about to change now.

“We want a Europe without barriers, and this also means eliminating obstacles to online purchases”, the press release by EU points out. This step is a fast reaction to the ever-growing e-commerce market.

Screenist is a tool helping sellers - from small businesses to giants - utilize the shopping power of the entire world, without borders or boundaries. Be a part of the experience, join us on our blog and Telegram-channel, and sign up for the Screenist newsletter.

 


E-commerce breaks loose - 15%+ and counting

Even fresh groceries are catching up when it comes to e-commerce

According to the latest Nielsen Connected Commerce Report - looking at the global consumers’ online purchasing habits - published in November 2018, 95% of those who have access to the internet have made a purchase online, up 1% vs 2017 and up 2% from 2016.

Seems like the entry-category for the first time online shoppers is travel, fashion and books, and if their familiarization, comfort and trust levels increase, their category repertoire expands into areas like beauty, personal care, and baby products. However, if they turn into experienced online shoppers, they tend to move on to packaged and fresh grocery categories, which obviously requires a high trust-level.

The report also revealed 26% of digital consumers purchased fresh groceries online, an increase of 15% between 2016 and 2018, which is contributing to overall fast-moving consumer goods (FMCG) e-commerce growth, which Nielsen estimates increased by around US$70 billion globally in the past two years.

And what would encourage even more customers to make their purchases online? Almost half (49%) of them said that a money back guarantee for products not matching what was ordered would encourage them to buy online. A further 45% of consumers are enticed by same day product replacement service for products not available, while 44% are looking for free delivery services for purchases above a minimum spend.

Right now fashion, travel and book account for the largest proportion of online transactions (61%, 59% and 49% of consumers, respectively, purchased within the category), but restaurant deliveries (33%), packaged groceries (up 3 points to 30%) and fresh groceries (up 2 points to 26%) are catching up soon.

Join this ever-expanding world of e-commerce with Screenist, match your webshop with a wide range of products on screen, reach thousands of potential consumers in the form of subtle product placements, available even for small businesses. Reach out to new markets all over the world and make an extra profit with the help of the perfectly transparent blockchain technology in the background.

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