What choices do women make when shopping online?

More women shop online than men - photo: pixabay.com

Now that the Christmas-shopping season is right around the corner it is time to talk about online shopping. Specifically about how do we get shopping done, and what about women when it comes to virtual solutions? Knowing that as a part of the (often invisible) emotional labor, it’s usually women who get to the majority of the holiday shopping done.

Women are more keen on online shopping than men

We tend to believe that women are more into shopping in bigger malls, while men prefer to linger over their PC - perhaps the mobile - to get stuff done as soon as possible. According to a recent survey by market research company Nielsen, 72 percent of women admitted to having shopped online within the last 30 days, compared with 68 percent of men. What is more, women tend to be more interested in e-mail marketing, too: 14 percent has made a purchase via a link found in an email, while only 8 percent of the male population has done the same.

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They are fond of special offers and bargains

We are not particularly surprised if a mom of four hunts for all the greatest bargains and take a tour around town to find them, but it seems like all women - regardless of educational background, social class or financial situation - adore special offers: 71 percent of them admitted that their latest purchase was a special offer-buy. Female products are therefore particularly attractive if paired with a special offer - and that is true even if the can shop it online.

Yes, they gladly buy tech-items, too

Even though the average British woman spends around three times as much money on clothes over the course of their lifetime than men, the stereotype about women piling up shoes is probably false: male British shoppers are taking the lead nowadays on the purchase of shoes. Women, on the other hand are top tech-customers: 88 percent of them have purchased some kind of tech-related item during the past one year. Mostly it’s a mobile or a tablet, actually.

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They love apps

Talking about the mobile, it’s important to add that women are downloading 40 percent more mobile applications than men. Nevertheless, men are at the forefront when it comes to in-app spending and mobile games. It might come as a surprise for many that men are the major installers of shopping apps by various retail stores (18 vs. 14 percent),  even though the difference is getting smaller and smaller every year.

Women are more active on Facebook and Instagram

Reddit, Google+ and LinkedIn are mainly the playground of men (they are not only present in greatest numbers but also tend to be more active), whereas Pinterest, Twitter, Instagram and Facebook are dominated by women (the latter has 52 percent of female and 48 percent of male users, at least according to a survey by Statista from January 2018). Seems like women believe that interaction with the brand is particularly important on social media: 55 percent of them prefer to buy a brand they have been in personal touch with on Facebook or elsewhere, Nielsen says.   

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Screenist and women

Considering that Screenist enables impulse buying by instantly linking the product with a webshop, we need to talk about an entirely new aspect of the consumer attitude. When it comes to women’s shopping during the Christmas-season, impulse buying does not mean (at least not in the first place) that they just obtain anything and everything they can get their hands on, but it’s more about a long list running on a subconscious level with all the names of their loved ones, which activates when they see certain products: “yeah, this is the scarf my brother needs” or “my son would just adore this console”.  Female consumers do not only play a significant role in e-commerce throughout the holiday season though, but it’s important to build a conscious strategy on their preferences and needs throughout the entire year.

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Important connections for Screenist at the Dubai Blockchain Summit

Daniel Falus (CEO of XWRTH) and Jason King, Screenist partner

Blockchain Summit Dubai, a one-day conference and exhibition connecting over 350 industry leaders, business decision makers, tech innovators, and investors, took place on 27th September. As we mentioned before, Screenist was there too and made some powerful business connections throughout the day. Here are some of the best pictures…

Dubai in the evening
Experts and startuppers from all over the world
Jason King, partner of Screenist
The summit was a success
Over 350 attendees, 60 speakers and 20 exhibitors at the event

Screenist partner Jason King at the Blockchain Summit in Dubai

 

Screenist employs blockchain technology in its unique offering. This means it's only natural that we are at the Blockchain Summit. Screenist is taking the most out of its stay in Dubai, at the Global Blockchain Summit which is region’s leading blockchain-for-business event with a comprehensive program of ‘how-to’ case studies, interactive discussions and debates from tech visionaries.

 

The event is organized in close partnership with some of the leading names in tech, among them Screenist’s partner Jason King, Co-Creator of Flashcoin. Jason is a serial cryptocurrency & blockchain technology investor, currently helping take Screenist to the next level. He’s in the opinion that the conference is really interesting and useful, and is glad to see the genuine interest in Screenist. Screenist is considered to be a special project even within the tech scene because the product is not only viable within the crypto world but also in general.

The summit has over 350 attendees, 60 speakers and 20 exhibitors, and Screenist is pleased to be a part of the event.

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Screenist: we're in Dubai now!

Shortly after the Budapest Blockchain summit, the team of Screenist is just getting ready for a blockchain summit in Dubai so that we can meet those involved in the crypto hedge fund business here. So far, a good number of crypto investors expressed their interest in Screenist, precisely because the product is not only viable within the crypto world but also in general.

Feel free to follow us on Telegram, and stay tuned, we're catching up from Dubai pretty soon!


Why does product placement work?

Product placement is a booming business for a reason: it works, even though many times we are perfectly aware of the fact that we are being manipulated. According to a survey by PQ Media, 70 percent of Americans know what it’s all about, and 80 percent of them are even influenced by it one way or the other. But what makes this type of advertisement  - thanks to Screenist, now not the privilege of big brands anymore - so efficient?

It reaches the subconscious in a particular way

How does product placement communicate with the human subconscious? It stirs up our subconscious in ways we may not even realize. Some psychologists even believe it is considered to be a subliminal message: many times we don’t even consciously process the information, yet it still affects our behavior, in this case, the consumer attitude.

via GIPHY

But even if it does occur to us that the main hero of a movie is drinking that particular soda and driving that particular car for a reason (and it even pisses us off a bit), subconsciously - psychology says: in an implicit way - we tend to associate with the positive character by transferring our positive feelings to the product they are using. We feel that we can identify with them - or the values and messages they communicate - by drinking the exact same soda and driving the exact same car. It’s perfectly normal: people with a healthy psyché are longing for positive self- identification. That is how product placement hijacks your brain.

The really striking thing about the way product placement works is that we don’t even need a positive character to identify with. Let’s just think about one of the most famous bad guys of the history of TV-shows, J.R. Ewing. Even though his attitude is clearly disturbing for most, whenever he is smiling while sipping his favorite whiskey, we are longing to be the same strong, powerful and rich he is.

But can product placement have a negative effect even if it affects us?  The way product placement works is even more complex than this: even if we have very strong negative feelings for the character and the attitude they represent (namely: we do not intend to be strong, powerful and rich “if it costs that much”), this feeling is not really transferred to the product, at least not the way positive feelings are. Based on a 2013 survey, the whiskey J.R. drank remains just a brand we happily recognize with the soothing feeling of familiarity in a store, pub or webshop later  (Zimmerman, 2013).

Whatever is familiar, we tend to like it more: even the dynamics of attraction says that we are always attracted to the potential partner who is perceived as being similar, and if we meet often enough (even before the dating phase begins), we may be even more attracted to them (Halberstadt és Pecher, 2013). The same thing applies to products, too: if we see them on a regular basis, they become familiar and we grow to like them more, meaning that we would prefer them to other, similar products. Considering that we are banner-blind and leave the room whenever an ad comes up, product placement is the best way to reach this awesome sense of familiarity. So even if we disregard the implicit process of self-identification, familiarity definitely has an effect on us, meaning that product placement comes with a dual wield in terms of efficiency.

It depends on the goal we have in mind

A survey from 2007 (Yang and Roskos-Ewoldsen) took a look at the way young people are influenced by product placement. College students had been asked to choose their favorite products, and the majority of them tended to come up with the product they just saw on the screen a few hours before. In this context, the way the product was presented didn’t matter: it was enough to see it be recognized as a favorite item.

The survey also proved that product placement may have a different effect on us based on the actual marketing goal in mind. Product placement in movies works in a different way based on what product we are planning to introduce. If we want to make a fresh brand familiar, it’s useful to give it a role in the movie, to integrate it into the storyline. However, if work with a well-known brand and want to make the preferences stronger, there is no need to dig that deep: it’s enough to show the brand in the movie, even in the background.

Not only this type of sophisticated strategy with brand integration, but product placement as a whole used to be the privilege of giant brands previously, as they were the only ones who possessed the necessary background for it in terms of synergy, budget and professional know-how. With the help of Screenist, now anyone - even small companies - has the chance to enjoy the advantages of product placement. The application helps them with a bidding system based on the perfect transparency of the blockchain technology, sending the product you see on the screen to the webshop offering the best bid.

Product placement does work: what is more, it does in a lot more sophisticated, complex way than we used to think. Screenist is there to help anyone utilize this advantage while offering the gift of impulse buying for the consumer at the same time.


Online shopping is huge: e-commerce and m-commerce in numbers

Online shopping: How big can it still get?
Online shopping: How big can it still get? photo: pixabay.com

The e-commerce market is huge, and there still is a lot of potential in it. Seems like the growth of smartphones and internet penetration drive the expansion of the m-commerce market, as well. But how big is it right now, and how much bigger can it still get?

According to business intelligence portal Statista, e-commerce sales worldwide amounted to 2.3 trillion US dollars in 2017, and e-retail revenues are expected to grow to 4.88 trillion US dollars by 2021. It’s hard to even picture it, but the top 3 online stores' revenue amounted to almost 100 billion US dollars in 2017, meaning that online shopping - with impulse purchases on the rise - is one of the most popular online activities in the world.

Good old PCs are still the most popular device for making your orders, but mobile devices, especially smartphones, are quickly catching up. According to New York-based market research company Mordor Intelligence, the global m-commerce market is expected to reach a 24.41 percent growth within the next five years. However, the market is huge already: worldwide mobile commerce revenues amounted to 96.34 billion U.S. dollars in 2015 and are set to surpass 693 billion U.S. dollars in 2019, a survey by Statista points out.

It’s obvious that each business needs to have an online store to reach its full potential these days: why rely on a small market when the entire world can turn into your webshop? With its smart bidding system, Screenist helps even small businesses reach as many potential customers as they have never dreamed of, and it doesn’t even cost a fortune.

Open your mind to a world of endless possibilities with Screenist, sign up for the company’s newsletter, and join the team in the Telegram-group “Hello Screenist”.


Incredibly bold marketing strategy for Avengers 4? We’ll see!

Product placement in Avengers
picture: YouTubes screenshot

Even though the new Avengers movies release date is 6 months away, Disney, Marvel Studios and the Russo Brothers do everything to keep all the secrets of the film. Will they really come up with a brand new form of cinematic marketing?

So far, not even the craziest fans have an idea of the title for Avengers 4, there is no trailer, no advertising, no marketing of any kind. This is about to change pretty soon though, as Hashtag Show’s Charles Murphy has sent out a tweet about the bold and unusual marketing strategy the Marvel Cinematic Universe is planning to come up with. He pointed out that it’s going to be “very different”, and will “stir up a LOT of conversation”.

Some say that the new, unique marketing would be about unusual flashmobs and controversial charity acts, while others are in the opinion that no marketing is the boldest kind of marketing. After all, the new Avengers movie definitely does not need much advertising to be a major blockbuster in May 2019, so we wouldn’t be surprised to be left without a title reveal or a trailer at all.

Well, instead of a trailer, let’s just put up with some of the most memorable product placements of the Avengers-world for now. Can you imagine just holding your phone or tablet, binge-watching the movies, and catching even more products with the help of the Screenist application? Well, that’s what future is about.


Why 97 percent of YouTubers need to have a day job?

 

Millions of people are dreaming of making a career on YouTube. At the moment, only 3 percent of them are getting a decent amount of money, the rest need to find a living elsewhere. For them, Screenist might just be the right option.

Did you know that roughly 300 hours of videos get uploaded to YouTube every minute? Almost 5 billion videos are viewed every single day, which means that YouTube gets over 30 million daily visitors. Those are seemingly huge numbers, but can YouTubers can make a career out of it?

However, it's not at all easy to turn success into banknotes. According to a survey by Information is Beautiful, content creators only made $1,472 after 2.2 million video views in 2017. It’s not getting much better this year either: the video streaming platform paid a paltry $0.00074 per stream in 2018, Trichnordist noted.

More than 97 percent of content creators need to rely on the small amount of cash from clicks while missing all the revenue opportunities the big ones enjoy. Thanks to Screenist, millions of additional players could appear on the product placement market, generating profit on the widest scale. So, YouTubers get a brand new revenue model, meaning that being self-employed can truly be an option for social media influencers.


“It was the birth of the perfect product placement” - Tibor Jakab CEO of Screenist

Screenist CEO Tibor Jakab
Screenist CEO Tibor Jakab

Screenist makes professional product placements available for small enterprises,  while giants get a chance to explore even bigger, more accurately targeted markets - and the average user is pleased to be able to obtain anything they see on the screen. But where does the dynamically growing Hungarian startup behind the app come from? CEO Tibor Jakab shares the story.

The idea

“The movie Constantine came out in 2005, where actor Keanu Reeves - in the role of John Constantine - is wearing a watch. One if my friends really liked this watch, and wanted to have it for his birthday. His mother agreed to get it if we manage to find it: so we began to hunt for the watch” -Tibor Jakab talks about the early days. - It was not easy to find stuff back then, as we couldn't just google it back in the days. Digital advertising and product placement was a far cry back then from what it is now. I can recall that my friend, the future owner of the watch even pointed out how cool it would be if we could just check it on a teletext page what the main character of each movie is wearing.”

[Oris Modern Classic] as worn by Keanu Reeves in Constantine (2005), and now me thanks to my better half. from r/Watches

Well, in the end, we managed to get the watch - an Oris Big Crown - and soon the first advertisements came in, too. It was the perfect product placement.

As a founder of Synaptel, a company focused on mobile developments, Tibor revisited the idea of having an app that makes finding and ordering stuff we see on the screen easy online. In 2011 though,  technology was not quite there yet: 3 or 4Gs we're not yet a thing, bandwidth used to be pretty low at the time, and mobile phones were not yet able to provide the necessary hardware-background for such an application either.

The beginning

By the end of 2014, some pretty good mobile devices finally entered the market, and that was the point when research development really began on the perfect product placement solution. Tibor and his colleagues were quick to realize that object recognition is a dead end street,  as it was something not even giants like Google and IBM manage to work with. Seems like even though an artificial intelligence of some kind is able to recognize an object, exact details of the products are not yet available.

It seemed obvious that QR-codes,  which was pretty much catching up at the time - should be involved in one way or the other, but several tests proved that this is not the solution either.  “We talked about using specific screenmarkers, and the problem was given: how to be there between the broadcaster and the content provider then? This solution would have made us needless, thus killing the business model” - the CEO recalls the early days. After selling his previous company in 2012, he was ready for a fresh start with a successful exit and plenty of experience in building a business.

“As a new technology, blockchain proved to be a key in this process. Thanks to this revolutionary technology, we are able to offer jobs to thousands of people all over the world, while both the workflow and billing remain perfectly transparent. This transparency is precisely what makes it easy for everyone - for people working for us as well as for our partners - to follow the processes taking place at Screenist” - Tibor adds.

 

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The team

“I can't even recall how many times we've heard the term “it's not possible” throughout the process. That's while I like the Google-book, as when they launched the company back in 1998 in order to “gather all the information available in the world and make it available for everyone”, everyone laughed at them, saying it was not possible,  or they need at least 30 thousand years for that. As a person who does not like to put up with no, I was certain we would eventually reach our goal” - Tibor says with a smile.

The team of Screenist is the result of a very conscious structuring: people working for the company really know what they are doing. “I believe in hardworking,  goal-oriented people who do their thing in a professional way. I'm not a friendly boss, I do not play the role of a multinational company with my own money. In this chair of the director, my task is to represent the investors. I want their investment to make the profit, not expenses” - the CEO sums up his call. And considering that there is a 1 million dollar investment behind Screenist, it's easy to share his view.

Screenist has just left behind the stealth mode and switched to the communicative mode instead.  Community building began, and a number of new potential investors came in the picture. Sign up for the company’s newsletter, and join the team in the Telegram-group “Hello Screenist”.


Artificial intelligence analyzes movie trailers to maximize profit

Film Studio 20th Century Fox is analyzing its trailers to predict what sort of audience a movie would potentially attract. This way producers have an idea of what type of movies they should make, and advertisers can find the most suitable target groups, too.

The new system developed by Fox is examining each trailer frame by frame, then adds labels to each object and event, only to compare this to data generated for other trailers. Based on these labels, it’s easy to predict what type of audience a certain set of label would attract by utilising artificial intelligence .

Seems like film studios prefer to be in full control of the effect of the content they make, and now they have all the necessary tools for it. However, this is also an important piece of information for advertisers, who need to know what kind of movies their potential customers enjoy, and what are the key scenes they like.

With Screenist, it's easy for a brand to promote their product: they just need to find the movie their target audience likes the most, and team up with Screenist to be a part of the virtual store for the entire world.

 

The advantages of product placement are not reserved for the big players anymore, Screenist makes e-commerce transparent and efficient for everyone.